About Ecommerce CEO
We understand that it’s difficult for entrepreneurs to get traction with an online business. Whether you are selling physical products or selling softwares, we provide legit business advice backed by 15+ years of experience in the trenches and real-world education you can bank on.
Our Mission
Our mission at Ecommerce CEO is to fuel the entrepreneurial spirit by providing practical, hype-free advice for building a legit online business.
At Ecommerce CEO, we believe you’ve earned the right to forge your own path as a CEO, rather than grinding to make someone else shine.
We know you’re not looking for overnight internet fame and fortune. At this stage in your career, you should be able to spend quality time with your kids instead of being chained to a desk. You’ve already invested too much time in growing a business that wasn’t yours. Now its your time to shine.
Our Story
Ecommercece.com was founded by Darren DeMatas, a marketer with an MBA in Internet Marketing and over 15 years of hands-on experience helping both Fortune 500 brands and independent ecommerce businesses grow online.
What started as a founder-led resource has continued to evolve. In February 2026, Ecommercece.com was acquired by Reeves and Sons LTD, the company behind Ecommerce Platforms, one of the most established ecommerce comparison and review sites in the industry.
This acquisition marked a new chapter. With the backing of Reeves and Sons LTD, Ecommercece.com has expanded its editorial scope, research depth, and publishing capacity, while staying true to its original mission: helping people make smarter decisions about ecommerce tools, platforms, and strategies.
Today, Ecommercece.com is part of a wider network of ecommerce publications trusted by hundreds of thousands of readers each month. Our content is written and reviewed by experienced researchers, writers, and industry specialists, and is continually updated to reflect changes in software, pricing, and best practices.
We publish in-depth guides, practical advice, and honest recommendations on a daily basis. All of our content is free to access, and always has been, because we believe clear, unbiased information should be available to anyone building or growing an online business.
As the site continues to grow, our focus remains the same: expert-led research, transparent testing, and content you can trust
What We Do
We help you start and grow your online business through guides, product recommendations, courses and consulting. All rooted in business fundamentals and proven marketing strategies.
We also provide a full-service inbound marketing support team that specializes in demand generation for select B2B businesses. Read more about our editorial guidelines and review methodology.
Industry Experts & Contributors
We’re proud of our diverse contributors spanning the various topics related to digital marketing and entrepreneurs. We understand that you need real advice, not regurgitated content from people with zero experience or education.
Lucinda Honeycutt
Editor
Brian Dean
Exploding Topics
Mary Berko
Ryder Ecommerce
Don’t Just Take Our Word For It
Ecommerce CEO opened up a whole new marketing channel for our B2B food distribution business. We’ve never gotten so many leads from our website before. They keep me updated on what they are working on. I always know what the next step I see the results, I trust these guys are working hard for us.
I got my first 100 orders after taking Darren’s advice! As a private label startup brand it’s hard to figure out how to get results from the money we spend.
Darren’s ability to teach internet marketing is unparalleled. He lead the effort to train digital marketing best practices weekly to our team of 200+ employees.
Darren is one of the best internet marketers that I’ve ever met.
Certified Shopify Commerce Coach
Shopify is one of the most popular ecommerce platforms on the net. Ecommerce CEO is proud to be a Shopify top partner, helping merchants just like you succeed. We understand the inner workings of the software and utilize it to its full potential.
Some of the Elite Brands We’ve Worked With
Core Values
CONFIDENCE
We work hard to stay on top of our game , and we’re not afraid to express that.
CALCULATED
“Winging it” is not in our vocabulary. Everything we do comes with a strategy and tactfulness.
INTEGRITY
We handle all situations with grace and fairness. If your gain means our loss, we accept that with dignity and respect.
TRANSPARENCY
You’ll know exactly who we are, what we’re doing and how were doing it.
